THE NYX LAUNCHING

Nyx, 2016, Zagreb

Even though NYX has a cult status in the beauty community, it hasn’t been present on the Croatian market so our mission was to organize a spectacular welcome. A BTL campaign with rollergirls inviting other girls to participate in an Instagram prize winning game and to come to the grand store opening event by leaving messages on café bathroom mirrors didn’t go unnoticed. The store opening event had crushed former NYX records – but enough with the talking, look at our gallery.