MAKE THE FIRST MOVE

Arena Centar, 2025, Zagreb

Valentine’s Day at Arena Centar was marked with a BTL activation designed to reward and further engage existing customers, building on the ongoing ATL campaign featuring the chess motif. Visitors were invited to “make the first move” – in shopping, in the game, and in love – connecting the strategy of chess with the emotions of Valentine’s Day. A black‑and‑white chess‑inspired zone with heart motifs and the message “Make the first move,” accompanied by king and queen pieces, created a striking visual that symbolized connection and playing together. Alongside celebrating love, the activation also highlighted the importance of sustainability through the reuse of existing scenography.

WRITE IT. SEAL IT. SEND LOVE.

Arena Centar, 2025, Zagreb

In the festive rhythm of Arena Centar, we created a zone where thoughts turn into memories — a space for writing to yourself, honestly and without filters. The zone invited visitors to pause, take a breath, and write a message their future self would receive one year later.

The central element was a large gift‑shaped photobooth filled with floating silver ornaments and red letters. Reflections and details created a warm, visually rich backdrop, while the red carpet tied the entire installation together.

The writing area added an extra layer of warmth. Instead of traditional holiday décor, we opted for a more modern and playful approach: the furniture and elements were covered in short messages, thoughts, and doodle illustrations that gave the space a relaxed, approachable energy. This helped us connect with younger audiences and create an atmosphere where writing a message felt spontaneous and personal.

Next to the photobooth were mailboxes and a writing counter where every visitor could write a message to themselves and drop it into the box. One participant will receive an Arena Centar gift card worth €500, while everyone else will receive something equally meaningful — their own thoughts, sent through time. As part of the holiday activities, we also organized a dedicated gift‑wrapping corner for SPOT users.

The concept blended emotion, interaction, and visual storytelling into an experience that reminds us that the most meaningful gifts are the ones we give to ourselves, with a little paper and a lot of feeling.

AI-INFUSED COCKTAIL PARTY

Telemach, 2025, Zagreb

In the modern setting of Hotel Zonar, Telemach Croatia unveiled two new devices that combine the power of 5G and artificial intelligence – the Telemach 5G Pro 2 smartphone and the first Telemach 5G Tab. These technologies deliver a smarter, more intuitive user experience, accessible to a wide range of consumers.

For this occasion, we designed and executed the complete visual and production framework of the event. The clean, contemporary setup highlighted the innovation behind the products, while a carefully curated program ensured that the message of a new phase in technological progress reached the audience clearly and memorably.

To make the experience even more engaging, we created a chatbot virtual bartender that helped guests discover their ideal cocktail. The recommendations were then brought to life by the warm-hearted Art of Bar masters, who mixed drinks designed with AI assistance exclusively for this event. The atmosphere was further enriched by the energy of an electric violin paired with a DJ, adding a modern, dynamic and slightly futuristic note to the evening.

Once again, we demonstrated how creativity and top-tier production can perfectly complement the presentation of technological breakthroughs – shaping an event that, much like the new devices, was a seamless fusion of functionality and experience.

SEA DREAM

Telemach, 2025, Zagreb

At this year’s Weekend Media Festival in Rovinj, we once again designed and executed Telemach’s sponsor zone. This time, we created a special sea-inspired corner for the Sretno more (Fair Winds) initiative, launched by Telemach, the Digital Innovation Hub Innovamare, and the Ruđer Bošković Institute.

What set this year’s installation apart was its artistic and playful dimension – oversized pebbles, shells, a seahorse, a starfish, and a few sea urchins transformed the festival space into an underwater world that, for a moment, sparked childlike imagination and invited visitors to pause and explore the details.

At the heart of the setup stood the autonomous vessel Faust V – a technological innovation that, powered by Telemach’s 5G network, enables the detection and removal of marine litter from the seabed in real time. Faust V has become the symbol of the Sretno more initiative, which brings together science, technology, and shared responsibility for keeping the Adriatic clean. Its importance was further highlighted by a seabed clean-up action in Rovinj, held in the week leading up to the festival.

To complete the experience, we also prepared a prize game that attracted a large number of visitors. Over the course of two days, we gave away the latest devices from Telemach’s portfolio – two 5G tablets and two mobile phones.

Once again, our creative team demonstrated how a sustainable message can seamlessly blend into the atmosphere of the region’s largest communications festival – creating a setup that is not just scenography, but a reminder that preserving the Adriatic remains a shared responsibility for all of us.

20TH CONVENTION

Croatian Exporters, 2025, Zagreb

The Golden Key Awards ceremony was held as part of the 20th Convention of the Croatian Exporters Association, maintaining its distinctive formal character while introducing technologically enhanced elements — modern animations, striking case videos, and scenography that followed the rhythm of the ceremony itself. This year’s convention focused on the themes of future technologies and the challenges of global trade, providing the framework in which both the program and the awards unfolded.

Our team was responsible for designing and coordinating the overall content as well as managing the organization on site. We paid special attention to synchronizing with the live broadcast on HTV, ensuring that the experience was equally impactful both in the hall and for viewers at home.

The 20th Convention of the Croatian Exporters Association and the 18th Golden Key Awards once again demonstrated that tradition can be enriched with contemporary elements, offering the audience a fresh experience without losing the seriousness and importance of the recognitions themselves.

XPRESS YOURSELF

Wella Professionals, 2025, Zagreb

In Zagreb, we organized a special launch event for the new Wella Professionals Xpress color, designed for hair professionals who know that every minute in the salon counts.

During the event, guests had the opportunity to see Wella educators in action, explore the innovative formula that saves time without compromising on quality, and learn how the Xpress color can enhance their daily work — and boost client satisfaction.

With expert-led demonstrations, inspiring conversations, irresistible cocktails, and a carefully curated music backdrop, we created an atmosphere that blended education with relaxed socializing.

Another event that proves a lasting impression is all about the moment — and great organization.

HAPPY SEA

Telemach, 2025, Zagreb

As part of the Sretno More (Happy Sea) initiative, Telemach and DIH Innovamare organized a series of educational and environmental workshops along the Adriatic coast, with our team responsible for on-site organization and logistics.

In locations such as Zadar and Krilo Jesenice, divers removed large amounts of waste from the seabed, assisted by an autonomous drone equipped with cameras and sensors, which transmitted real-time data on the state of the marine environment.

To promote learning through play, we designed two activities catering to different interests. One was a digital tablet game where players had to react quickly to stop pieces of waste from reaching the seabed. The other, which attracted the most attention, was a large blue analog game where the goal was to help a small whale swim to the finish and drop a ball into a recycling bin.

Through a combination of educational content and interactive activities, schoolchildren learned about the importance of protecting the sea in a fun and engaging way, while also participating in cleaning beaches and coastlines. With these simple but carefully designed games, they absorbed important messages about marine and environmental protection — the very heart of this initiative.

Most importantly, the children left with smiles on their faces and new knowledge about the importance of preserving the Adriatic. We look forward to new clean-up actions in new locations and to creating positive change together.

THE FINAL ANSWER IS…

Addiko Bank, 2025, Zagreb

To celebrate Addiko Bank’s 9th birthday, we organized a special pub quiz as part of the Let’s Talk Money campaign — an evening dedicated to one of the most important, yet often avoided topics: money.

In a relaxed, friendly setting on a warm summer evening, teams competed in a quiz that combined finance and pop culture. The questions were carefully curated to spark both thought and conversation — from everyday money matters to iconic movie moments.

Throughout the evening, guests enjoyed refreshing cocktails, drinks and casual conversation, creating the perfect atmosphere for connecting, sharing experiences and opening up about finances in a fun, informal way.

The winning team took home a valuable cash prize of 1,000 euros, but everyone left with something more meaningful — a reminder that talking about money doesn’t have to be uncomfortable when the setting is just right.

From concept and content to full production and execution, our team delivered a seamless and impactful event. The Addiko pub quiz showed that financial education can be engaging, and that even serious topics deserve a relaxed space where people can come together and talk — honestly, and out loud.

FROM TESLA TO TELEMACH

Telemach, 2025, Zagreb

Telemach’s mobile network has been confirmed as the best in Croatia, according to an independent analysis by Opensignal. This recognition is a result of continuous investments in infrastructure, an increasing number of base stations, and the expansion of the 5G network, which now covers 98% of the population.

To celebrate this important achievement, we organized a press conference for the client at the Nikola Tesla Technical Museum, bringing together representatives from the telecommunications industry, media, and Telemach partners. Tesla’s Cabinet presented a technical challenge due to its complexity and limitations, but with careful space adaptation, we ensured seamless event production.

The fusion of innovation and heritage was the key theme — we designed and produced a setting that, thanks to modern neon elements and sophisticated lighting design, connected past and future, Tesla and Telemach.

A special segment was dedicated to Nikola Tesla, the pioneer of wireless energy and information transmission. Guests had the opportunity to witness demonstrations of his experiments, culminating in a spectacular performance of the Tesla coil, generating an impressive 3 million volts and creating mesmerizing visual and sound effects.

LOVE BLOSSOMS

Arena centar, 2025, Zagreb

This Valentine’s Day, love filled Arena Centar, and we made sure visitors felt it in the best way possible.

Leading up to Valentine’s Day, we carefully designed and decorated a romantic floral corner in Arena Centar, attracting numerous visitors and adding a touch of magic to everyday life.

To make the experience even more special, we prepared a delightful surprise – everyone who purchased an Arena Centar gift card worth €50 or more could collect an adorable potted rose from our hostesses, a small token of appreciation for big smiles!

With flowers, gifts, and a warm atmosphere, we once again created unforgettable moments together.

DECODING

Addiko Bank, 2025, Zagreb

Addiko Bank proudly sponsored BUG Future Show, the most renowned event for the tech community and gadget enthusiasts. As part of their sponsorship corner, we designed and executed Dekodiranje, an interactive competition that connected Addiko Bank with the audience through a shared (programming) language.

Visitors used tablets to answer questions about converting binary numbers to decimal and vice versa – a challenge that required more than just basic math skills. Through the game, participants had the opportunity to showcase their abilities, with the best competitors rewarded with valuable cash prizes.

However, the true strength of this activation went beyond competition—it also served as a powerful lead generation tool through the application. This interactive game provided the perfect way to engage with visitors while enabling Addiko Bank to collect valuable data essential for future marketing activities.

We conceptualized, designed, and developed the game to highlight Addiko Bank’s technological innovation while also serving as a tool for building long-term relationships with potential clients. The activation was instrumental in positioning the brand as technologically advanced, while also fostering interactive and educational experiences for all participants.

ONE TEAM, ONE VISION

Telemach, 2025, Zagreb

We organized another annual meeting for all Telemach employees – a key moment to reflect on the past year and present future plans.

The event setting was carefully designed to reflect the brand’s innovation, vision, and commitment to growth, development, and sustainability. We paid special attention to the technical execution, ensuring a flawless online stream that allowed participants to follow the event and ask questions from the comfort of their homes or offices. With reliable technical support and close collaboration with our partners, every detail was executed at the highest level, delivering a premium experience for all attendees.

SCRATCH AND WIN!

Arena Centar, 2025, Zagreb

The “Scratch and Win!” activation at Arena Centar was designed with a clear goal – to encourage both existing and new users to engage with the Arena SPOT loyalty app, reward customers for their loyalty, and allow those who didn’t yet have the app to discover it on the spot through a hands-on example.

A mysterious prize box, covered with a layer of “scratched frost,” caught the attention of curious passersby and turned them into active participants. Our brand ambassadors guided new users through installing the app and exploring its features immediately, while existing users were rewarded for their loyalty through the game.

Although this is a digital product, the promotion demonstrated the importance of creating a tangible experience. The combination of clear communication, strong visual appeal, and live interaction makes first-time use easier and builds trust. With activations like this, we deliver measurable results, whether through new user acquisition, increased app usage, or higher customer engagement.

FASHION SPECTACLE ON THE TRACKS

Arena Centar, 2024, Zagreb

How do you best showcase the latest fashion trends for the new season? Arena Centar entrusted our team with the promotion of its fall-winter collections, and the result was an innovative and unforgettable concept: we transformed a Zagreb tram into a glamorous moving runway and organized a guerrilla fashion show that captivated the city and its passersby!

A specially designed tram, featuring brunch, signature cocktails, and a DJ setting the perfect rhythm in sync with the tracks, traveled through the city’s streets, stopping at key tram stations. At each stop, the tram doors opened to reveal models stepping onto an improvised runway, showcasing the latest fashion ensembles to surprised and delighted onlookers.

The show culminated in a grand fashion parade through Zagreb’s city center, passing through Ban Jelačić Square, Cvjetni Square, the popular Bogovićeva Street, and in front of the Croatian National Theatre. Citizens had the chance to see the fall-winter collections from Arena Centar’s stores up close. Statement pieces, including patterned coats, glamorous dresses, and stylish everyday outfits, inspired Zagreb’s fashion-forward crowd for the upcoming season.

Renowned stylist Ira Rumora curated the fashion looks, seamlessly blending timeless pieces with contemporary trends from popular brands such as Diesel, Galvan London, Zara, Massimo Dutti, and many more.

With influencers, fashion journalists, and trendsetters in attendance, this fashion ride was more than just a show—it was a true urban spectacle that fused creativity, style, and the vibrant spirit of Zagreb. Passersby at tram stops became an impromptu audience, while social media buzzed about this one-of-a-kind event.

This project once again proves that fashion and innovation go hand in hand, and our team is proud to have designed and executed an event that pushes the boundaries of fashion promotion.

SUSTAINABLE TECHNOLOGIES OF THE FUTURE

Telemach, 2024, Zagreb

Na najvećem regionalnom festivalu održivosti, Greencajt, imali smo zadatak predstaviti Telemachova postignuća i napore u području održivog poslovanja. Kroz pažljivo osmišljenu i eco-friendly scenografiju stvorili smo vizualno privlačan koncept koji ističe ključne poruke o zelenim tehnologijama i budućnosti održivosti.

Postojeći zeleni zid, koji je već prepoznatljiv dio Telemachovog vizualnog identiteta, poslužio je kao središnji element scenografije. Ove godine dodatno smo ga osvježili novim natpisom “Održive tehnologije budućnosti”, koji je jasno komunicirao glavnu poruku prezentacije. Scenografija je obogaćena apstraktnim stablom kao simbolom rasta i razvoja, dok su LED trake, novi element s Telemachovim prepoznatljivim scenografskim potpisom iz dosadašnjih promocija, dodale moderan, tehnološki prizvuk i povezale priču u prepoznatljivu cjelinu.

Cijeli koncept osmišljen je kako bi na privlačan i informativan način prenio poruke o Telemachovim zelenim postignućima i obvezama prema održivom poslovanju. Kombinacijom prirodnih elemenata i modernog dizajna stvorili smo skladnu cjelinu koja odražava povezanost tehnologije i održivosti, što je bilo savršeno usklađeno s publikom festivala, osjetljivom na teme zaštite okoliša.

Od ideje do izvedbe, svaki je detalj pomno osmišljen kako bi se Telemach istaknuo kao lider u promoviranju održivih tehnologija i poslovnih praksi.

COINS

Addiko Bank, 2024, Zagreb

Addiko Bank was a proud sponsor of Financial Literacy Week at the Faculty of Economics in Zagreb, where we offered students a fun and interactive activation that combined education and innovation. Our booth attracted attention with a branded wall, a gift cube, and the main attraction – a game where participants could showcase their precision and concentration.

Using tablets and headphones, participants listened to recordings of coins dropping and then estimated their exact number. Those with the most accurate estimates won valuable cash prizes, while all participants received small gifts for participating. The activation was designed to gather valuable leads, serving Addiko Bank as a tool for identifying potential new employees and as an excellent HR resource for further communication and engagement.

This activation not only provided students with the opportunity to participate in an interesting game but also further strengthened Addiko Bank’s position as an innovative and socially responsible employer.

Promotions like this excellently illustrate how we skillfully combine live face-to-face activations with digital segments, paying attention to every detail – from attractive design and impeccable stand production, through innovative creative solutions and precise digital component programming, to professional onboarding of staff and hostesses ensuring a top-notch user experience.

10 YEARS OF LA VIE EST BELLE

Lancôme, 2022, Zagreb

For Lancôme, on the occasion of the anniversary of the La Vie Est Belle perfume, we organized an unforgettable celebration for partners and influencers, in the spirit of the brand’s philosophy – “life is beautiful.” The event radiated energy and elegance, with a focus on a floral rhapsody.

The entire space was marked by the celebration of 10 years of La Vie Est Belle – from the neon bottle perfectly capturing the iconic contour of this cult fragrance to signature cocktails and creative activations that engaged all attendees. Artist Maya Beus spent the evening capturing glamorous moments and stylings, creating fragrant fashion portraits in watercolor technique.

As special mementos, all attendees took home La Vie Est Belle bottles with personalized engravings, done by hand on the spot, making each bottle a unique reminder of this magical evening.

SHOPPING DAYS

Arena Centar, 2024, Zagreb

To celebrate Arena Centar’s anniversary campaign, we organized spectacular Shopping Days that showcased its status as Croatia’s top shopping destination. With unique activities, visitors had the chance to win valuable prizes, discover the latest fashion collections, and enjoy an authentic party atmosphere.

The main attraction was the Treasure Hunt – an interactive game inviting visitors to explore the center and uncover hidden clues. At five carefully selected locations, we placed creatively styled branded armoires with QR codes. These codes led to exciting prizes, including €100 Arena Centar gift cards, mini celebratory sparkling wines, and additional points in the SPOT app.

Each armoire was uniquely themed, inspired by occasions such as rock concerts, a night out with friends, or New Year’s Eve celebrations, with outfits curated by renowned stylist Ira Rumora. While playing the game, visitors could also find inspiration for their perfect fashion combinations and discover the best deals in stores.

The main zone near the info desk was the heart of the event – a red carpet, mannequins dressed in party outfits, and a cooler filled with mini sparkling wines drew the attention of passersby. Meanwhile, hostesses spread the festive mood by handing out flyers, balloons, and small gifts. Creative decorations at every turn transformed Shopping Days into a true fashion spectacle.

With this anniversary campaign, Arena Centar once again demonstrated why it’s an unmissable shopping destination, blending fashion, entertainment, and prizes into an unforgettable experience for all visitors.

EON KIDS CORNER

Telemach, 2024, Croatia

EON Kids Corner was created to bring the EON TV interface closer to users, with an emphasis on rich content and a safe environment for children. The logic behind our creative solution was simple: Let ’em watch!

To spice things up in our own style, we designed a corner—or rather, a circle—made up of two halves: one for parents to enjoy worry-free relaxation with EON TV, and the other for kids to have fun at the photo booth with themed backgrounds and the motor skills game “Fix the Rocket.”

Since the client focuses on continuous investment in infrastructure and cutting-edge technology, building the most advanced optical network, we launched into space at the speed of 10. The carpet is Mars-red, the promoters wear astronaut-inspired uniforms, and visitors can relax in “rocky” bean bags while enjoying a glowing screen.

Our astronaut impresses wherever he appears, always leaving a Telemach flag behind!

WE POPPED LIKE POPCORN!

Podravka, 2020, Zagreb

The year 2020 brought isolation and crisis, but it also sparked inspiration for something new – DAS Party, the Agency Solidarity Day. This initiative united the marketing communications community with a clear mission: to spread joy, foster connections, and spark optimism.

A spirit of support and togetherness turned into an unforgettable industry celebration. For one of the sponsors, Podravka, we created a unique activation – popcorn infused with the legendary Vegeta! By blending a beloved snack with an iconic seasoning, we crafted an irresistible combination that wowed visitors.

ADDIKO TEAMBUILDING

Addiko Bank, 2024, Zaton

For Addiko’s teambuilding event in Zaton, we designed a rich and dynamic program filled with activities that ensured every participant was engaged and involved. Organizing transportation and timely coordination with the resort were key to the smooth execution of the entire event.

Among the many activities, Tug of War stood out as the perfect combination of physical strength and team coordination, creating a competitive yet fun atmosphere. The Treasure Hunt sparked creativity and problem-solving skills as participants formed teams, explored hidden clues, and tackled challenges together, bringing plenty of laughter and unforgettable moments.

The Pub Quiz added an extra layer of excitement, testing knowledge of pop culture and spurring friendly competition for intriguing prizes, while fostering team bonding. Throughout the event, participants had plenty of time to relax—whether on the beach with a guitar, on the terraces of the mobile homes, or by the pools—creating opportunities for spontaneous fun and enjoyment.

MASTERCLASS FRANIĆ

Wella Professionals, 2023, Zagreb

We organized a training session for professionals – Masterclass Franić powered by Wella Professionals. In the newly renovated space of the City Drama Theatre “Gavella,” participants had the opportunity to learn how to use clip-in extensions and adapt them for any occasion, see how to achieve a glamorous look, and discover the secret tools of the best styling experts. The program was hosted by Ida Prester, who, with her relaxed and cheerful spirit, excellently moderated the session, harmonizing the energy of the speakers and the audience. Through her charm and natural communicativeness, she was a true link between experts and participants, creating an atmosphere where everyone felt comfortable and motivated to learn.

The masterclass was led by Zvonimir Franić, a renowned hairdresser recognized for his quality and innovation, who, with the support of Wella Professionals, shared his techniques for creating glamorous, wearable hairstyles. Wella, a global leader in the professional hair care industry, was a key partner in this educational experience, providing products that enable impeccable results in combination with Franić’s expert approach.

The production and technical execution of the event were flawlessly carried out, with high precision and attention to every detail, which was crucial given the complexity and demanding nature of the task. The entire experience was perfectly aligned, creating a professional atmosphere that met all high standards.

SPEED, ACTION, INTERACTION – WMF 2022

Telemach, 2022, Rovinj

Given the success and client satisfaction with Telemach’s booth at the 2021 Weekend Media Festival, we significantly raised the bar for the next edition – WMF 2022.

Our task was to upgrade the concept and design of Telemach’s booth – while maintaining functionality and experience, we also aimed to introduce a third dimension: engaging visitors in activities at the booth. The focus was on the 5G network, 10 GIGA Fiber, and EON TV, which we needed to present in the best possible light – users should feel the speed of the optical network while getting to know the EON trio packages and understanding why they offer the best combination for top-tier TV and gaming experiences.

The upgraded space was surrounded by LED strips, with synchronized lighting connecting the entire space and symbolizing the flow of data through the fastest network. Screens were now placed on all three walls of the promo corner, and in addition to serving as activation tools for visitors, they displayed various visual effects and Telemach commercials showcasing their offerings. A newly designed editorial desk was positioned as the central element, linking the entire space. Besides serving as a participation hub for activations, the desk acted as a unifying element for the space. It functioned from multiple sides, simultaneously hosting quiz participants or commentators on one side and hosts or SK commentators on the other, while the desk’s design symbolically represented the flow of data through the fiber optics – an interpretation of the optical lines often used by Telemach in ATL and BTM materials.

An additional element that activated and engaged visitors was the F1 activation – a specially designed game promoting the fastest optical network. The player controls an F1 car starting at a speed of 1GB, avoiding track elements that deduct points (oil, tires, etc.), while collecting elements that add points (Eon logo, SK…). As time passes, the car accelerates to an incredible 10GB. In this way, we allowed visitors to experience the speed of Telemach’s optical network through all their senses.

In response to EON TV’s content, which features the best and most comprehensive sports content with statistical reviews and other valuable content and features for sports fans, we created two additional activations this year: the “Commentary Challenge” and the “SK Quiz”. Visitors could try their hand at commenting on various sports (F1, NFL, football) with the best Sportklub commentators or test their sports knowledge in a 10-minute duel with other players. All participants, both those with the best results and those less successful, left with various prizes and a rich experience of the services offered by Telemach. Job well done.

SET SAIL FOR A PURE SUMMER DELIGHT

Arena centar, 2023, Zagreb

As part of its summer socially responsible campaign, Arena Center launched the promotion “Sail into Clean Summer Fun,” aimed at raising awareness about the importance of recycling plastic and responsible behavior on beaches.

The campaign ran from July 1 to August 14, with the activation set up at the info desk on the ground floor. We created an attractive set-up featuring a large whale sculpture, which served as a plastic bottle collection bin. Visitors were encouraged to donate bottles, and over 100 were collected.

An educational board provided beach behavior tips, promoting environmental preservation. Shoppers spending over 40 euros participated in the “Wall Ball Maze” game, winning various prizes. More than 700 gifts, including water bottles, cool bags, fans, and Arena Center bags, were distributed.

ORIGINAL INFLUENCERS

Arena centar, 2022, Zagreb

In Arena Center, we created a unique exhibition, Original Influencers, as part of the promotion for the autumn-winter fashion collections. Visitors had the opportunity to immerse themselves in the world of women who shaped history through their style and actions.

Frida Kahlo, Jackie O, Marie Curie, Amelia Earhart, and Anne Boleyn – each of them left an indelible mark, and their influence continues to inspire contemporary style. Their wardrobes were not only a reflection of personal taste but also a powerful statement that impacted fashion and social norms of their time.

In their honor, costume designer Marita Ćopo created fashion combinations that showcase how these legendary women would choose outfits from the current collections of Arena Center. Each of these combinations found its place in unique wardrobes carefully designed to reflect the style and character of our heroines.

Through this fusion of historical inspiration and contemporary fashion, visitors were able to experience a one-of-a-kind journey and feel the power of their legacy.

CLEANING SAILING RACE

Biotherm, 2022, Split & island Šolta

As part of the Biotherm Water Lovers program, we organized a socially responsible action called “It’s not Water, it’s MORE,” which brought together L’Oréal employees, their partners, volunteers, and journalists. This action included sailing boats, painting a viral graffiti in Split harbor, and cleaning beaches on Šolta.

The action also included a “Cleaning Sailing Race” – a regatta on sailboats, where participants on ten sailboats cleaned beaches and underwater areas, removing waste from hard-to-reach locations on the island. Together, participants cleaned several coves on the island, removing a significant amount of waste from beaches and the sea.

This action was not just physical cleaning but also an opportunity to educate about the importance of protecting marine ecosystems, sustainable waste management, and reducing pollution of our seas. Additionally, the action included fun moments, such as painting graffiti that became a symbol of this ecological movement.

Biotherm, with the support of its partners, demonstrated the importance of uniting in the mission to preserve our waters, thus creating not only a cleaning action but also a powerful message about the importance of responsible behaviour towards the environment.

TEAS WITH A PURPOSE

Naturavita, 2021, Zagreb

For Naturavita, we designed a line of functional teas, ensuring a clear connection with the brand and the rest of the assortment while addressing the specific needs of this product category. We achieved key recognizability by applying name bands in vibrant colors, ensuring visual consistency within the line.

Since consumers typically reach for functional teas with a specific purpose—guided by particular ailments or as a preventive measure—the design embraces a subtle apothecary style. This visual approach clearly differentiates it from classic and fruit teas while conveying the product’s reliability and effectiveness.

An additional step forward was made in packaging sustainability. All functional teas are now packed in biodegradable materials—boxes are made of paper without cellophane, while filter bags are individually wrapped in new paper aroma-sealing pouches. This ensures the preservation of flavor, aroma, and effectiveness while also being environmentally responsible.

With this design solution, Naturavita’s functional teas have gained a distinctive visual identity that highlights their purpose, quality, and sustainability.

LET’S BREATHE LIFE INTO THE CITY

City center, 2022, Zagreb

On Earth Day, we organized a socially responsible action for City Center one Zagreb aimed at forest preservation. Under the slogan “Let’s Breathe Life into the City’s Lungs,” funds were provided for the reforestation of Medvednica. As part of the action, an educational exhibition was set up, and visitors had the opportunity to participate in a quiz and win fun and useful prizes.

The goal of the action was to plant 5,000 new trees on Medvednica, and with the effort and engagement of visitors who solved the quizzes, the goal was successfully achieved. City Center one initially donated 2,000 seedlings, and each completed quiz, regardless of the result, meant one more tree would be planted on Medvednica.

Visitors, besides helping with reforestation, had the chance to win gifts perfect for enjoying nature. This activation was a great way for City Center one to combine education, social responsibility, and fun, inviting everyone to participate in preserving the green lungs of our city.

For this action, we designed the entire concept, including the slogan, visual identity, and scenographic solution of the exhibition. Additionally, we programmed the digital quiz segment and designed promotional gifts, ensuring the activation was cohesive and aligned in all elements.

FERRAGOSTO JAM

Addiko Bank, 2019, Orahovica

We were at the longest Ferragosto Jam festival in history with Addiko Bank Croatia, as the main sponsor of #BFFFerragostoJam. We’ve organized an Addiko Fan Zone where you could use our Addiko Music DJ app to produce your own song and win the tickets for #FerragostoJam 2019. For everyone who gave it a try, there were our hostesses with some interesting gifts. We hope you had a great time.

HUNTING FOR STORIES, SERVING TRADITION

Hrvatski lovački savez, 2020, Zagreb

For Mošinsky restaurant & bar, we created a visual identity and logo that capture the character of this unique bistro at the top of Nazorova Street in Zagreb. The name Mošinsky is inspired by the history of the location – the street was once called Ulica Adolfa Mošinskog, named after a distinguished mayor of Zagreb.

We paid special attention to the logo, blending tradition with contemporary design. A modern serif font is elevated by a subtle yet striking detail – antlers extend from the letter “M” and seamlessly continue to the letter “S,” forming the distinctive “Š.” This refined visual element reinforces the restaurant’s story and identity.

Why the antlers? Mošinsky restaurant & bar is part of Hotel Republika, a project founded by the Croatian Hunting Association. The rest of the story unfolds on their menu.

SEA OF BOOKS

Lumen publishing, 2020, Zagreb

The traditional summer gathering with books, known as “More Knjiga”, was moved online in the summer of 2020 to adapt this unique event to the new living conditions during the coronavirus era. For the Lumen publishing house, we designed and conducted a rich program on social media, successfully maintaining the spirit of this cultural event and bringing it closer to a wider audience.

We transferred the essence of Zagreb’s summer, recognizable for the promotion of new editions, sun loungers, and refreshing cocktails, into the digital world. Through various activities such as live streams, interviews, tutorials, contests, collaborations with influencers, and other creative formats, the audience could enjoy a unique reading and entertainment experience available 24/7.

Special highlights included literary discussions led by Lumen editor Miroslava Vučić, with esteemed guests such as publicists Velimir Grgić and Bojan Mušćet, HRT’s Book or Life show editor Koraljka Kirinčić, and literary translator Marko Maras. New translations of literary classics and hit titles by authors such as J. R. R. Tolkien, Margaret Atwood, Stephen King, and Douglas Adams were presented.

The program was enriched with interviews conducted by Katarina Moškatelo. In her conversation with Jelena Veljača, the audience could learn more about her favorite books, while popular vlogger Vid Juračić shared his experiences with reading and creative work.

As part of the program, a contest invited participants to photograph their reading oases. The photos that best captured the spirit of the festival were awarded, and winners received literary novelties and unique sun loungers painted with works by renowned illustrators Dragan Kordić and Kaja Kajfež. Additionally, the audience was introduced to recipes for literary cocktails inspired by books such as “The Hobbit” and “The Hitchhiker’s Guide to the Galaxy.”

Our creative team successfully created a digital reading park, available with just one click, once again demonstrating how art and culture can adapt to the challenges of the times.

CITY SQUARE

City Center One, 2021, Zagreb

We created a modular setup concept for various events at City Center One, aiming to deliver a visually striking, functional, and eco-friendly design that can be reused multiple times.

The central element is a metal frame in the shape of a house, painted in the signature yellow color of City Center One, while the rest of the structure is dominated by light wood tones. Flexible cube modules and cabinets allow for customization for different types of events. The presentation segments feature plexiglass fronts with integrated lighting, and the overall design is enhanced with yellow and black accents, creating a dynamic visual impact that is easy to adapt. The modular approach ensures smooth assembly and disassembly, and the design is fully customizable to meet the needs of various promotions, from sales to product presentations.

LIFE ARTINA – VISUAL IDENTITY

Udruga Sunce, 2019.

We are pleased to work on the international project of the Association for the Nature, Environment and Sustainable Development Sunce. For them, we created the visual identity for the project, the project website, and design of the promotional materials for the project.

The Life Artina project is a five-year international project (2018-2023), which is implemented in Croatia and the South Adriatic. The project is funded by the European Union and includes the BIOM Association, a leading partner, BirdLife Malta, the Nature Park Nature Park and the Association for the Nature, Environment and Sustainable Development Sunce.

The aim of the project is to identify marine areas that are important for the conservation of 3 species of seabirds (Audouin’s gull, Scopoli’s shearwater and Yelkouan shearwater) in order to assess the major threats affecting their populations and define and implement activities that will mitigate the threats.

SEA STAR FESTIVAL

Addiko Bank, 2019, Zagreb

In 2019, at the Sea Star Festival, tens of thousands of visitors enjoyed top-notch performers and an incredible atmosphere. For our client, Addiko Bank Croatia, we organized a special fan zone where attendees could create their best hit using a DJ app, share it on Facebook, and win two tickets to the Exit Festival by getting the most likes. Everyone who participated in the DJ app received gifts such as hats, phone stickers, lollipops, foldable cups, backpacks, and sunglasses.

Additionally, for Addiko Bank, the festival’s main sponsor, we set up a special corner where visitors could capture unforgettable moments, share them on social media, collect likes, and win prizes.

TRADITIONAL AND INNOVATIVE

Naturavita, 2020, Zagreb

For Naturavita, we designed new packaging for loose-leaf teas, with a special focus on recognizability and alignment with the existing visual identity. Given the older target audience, it was essential to create a design that brings freshness without disrupting customers’ habits and expectations.

The redesign involved implementing a new logo, modernizing colors, and adapting outdated visuals, with a strong emphasis on consistency across the entire product line. The design embraces a subtly rustic style, naturally complementing the ritual of consuming loose-leaf teas while emphasizing the brand’s authenticity and warmth.

Additionally, we ensured visual cohesion with the functional tea line, strengthening brand unity. The result? Packaging that preserves Naturavita’s recognizability while introducing a refreshed, contemporary look to store shelves.

SPRINGTIME SHOPPING

Arena centar, 2021, Zagreb

We designed a creative concept for Easter decorations at Arena Centar, featuring large floral installations, colorful eggs, and interactive elements, creating a unique spring atmosphere within the space. Artist Mihael Giba crafted these decorations using natural and recycled materials, making the project both sustainable and visually striking. Visitors enjoyed creating special moments with the installations, often stopping to take photos.

https://lookbook.hr/upoznajte-umjetnika-koji-stoji-iza-uskrsnjih-dekoracija-u-arena-centru

BUILDING THE FUTURE

Telemach, 2021, Rovinj

In 2021, we once again had the honor of participating in the renowned regional festival of the communication industry when Telemach, one of the festival’s main sponsors, entrusted us with the task of designing a unique conceptual and scenographic solution for their promo corner.

The focal products were EON TV and the state-of-the-art 10 GIGA optical network.

This time, we wanted to create something different. Instead of the usual booth where functionality takes precedence over experience, we shifted the focus to an immersive, one-of-a-kind visual spectacle that Telemach’s promo corner provided.

The idea was to symbolically represent the fastest 10GB data flow, the upcoming 5G offer, and Telemach’s commitment to technological progress and the best possible user experience. We brought this concept to life by creating a “tunnel” filled with LED strips synchronized with the side walls, while sound effects enhanced the experience, delivering a truly immersive spectacle for visitors.

With its stunning visual effects and dynamic interplay of light and sound, the booth stood out from the rest, attracting attention from all corners of the sponsorship hall.

Of course, we didn’t neglect the functional aspect in favor of the experience—essential elements ensured a complete showcase of Telemach’s offerings:

A large LED screen covering the entire back wall, front counters displaying the EON device and the various platforms where EON can be accessed (mobile phone, tablet, laptop). All of this was wrapped in Telemach’s signature branding, featuring the 3D logo and characteristic gradient colors.

IT’S TIME FOR CITY PAZAR

City Center one Split, 2020, Split

Collaboration with City Pazar at CCone Split started with a unique BTL activation that attracted the attention of passers-by on the Split Riva. Under the umbrella message “It’s Time for Pazar,” we set up a branded vending machine that offered passers-by appropriate gifts in exchange for completing a short survey.

The activation mechanism was designed to combine innovative technology and direct interaction with the audience. Passers-by filled out the survey on a specially created microsite using their smartphones or with the help of hostesses equipped with tablets. Upon completing the survey, they received a QR code that activated the vending machine, which dispensed gifts such as branded tote bags, kitchen towels, and aprons.

Hostesses, dressed in modern outfits with striking yellow coats, were responsible for inviting passers-by and assisting with the survey, especially older visitors. This approach allowed for the collection of valuable information for the client, including shopping habits, shopping center and market attendance, and preferences in choosing groceries.

The BTL activation, which included the design, programming, and setup of the vending machine, laid the groundwork for future communication activities and campaigns of City Pazar. In this way, we successfully combined innovative technology, direct interaction, and data collection, while simultaneously providing passers-by with a fun and useful experience.

THE NYX LAUNCHING

Nyx, 2016, Zagreb

Even though NYX has a cult status in the beauty community, it hasn’t been present on the Croatian market so our mission was to organize a spectacular welcome. A BTL campaign with rollergirls inviting other girls to participate in an Instagram prize winning game and to come to the grand store opening event by leaving messages on café bathroom mirrors didn’t go unnoticed. The store opening event had crushed former NYX records – but enough with the talking, look at our gallery.

TELE2 TEAMBULDING

Tele2, 2019, Zagreb

TELE2 Hrvatska once again approached us to help conceptualize and realize one of their volunteer-focused team building events. And once again TELE2 decided to roll up their sleeves and do a good deed. Or in this case, 3750 good deeds which is the number of seedling trees planted on the ice broken and torrent stricken area of Gorski Kotar.

DUKAT DUCATOS

Dukat, 2014, Zagreb

Full of protein and rich in taste, popular around the planet, Greek yogurt has been present on our shelves for quite a while now. Dukat’s Dukatos Natural, a Greek type of yogurt, wins over our taste buds with it’s creamy texture. To introduce new flavors, we organized BTL promotions around wellness centers and beauty salons. The idea was to give the visitors a piece of paradise in the relaxing Dukatos oases where hostesses gave out new flavors of Dukatos yoghurts. For a piece of that heaven take a look at our gallery.

CIRCUS

Tele2, 2015, Zagreb

As part of a large re-branding and setting up a new marketing platform for our client Tele2, we created, organized, produced and conducted extensive BTL campaign which was divided into three phases – teaser, big promotion event and numerous smaller promotions all over the country. So if you stumbled on some weird and funny colourful vehicle that was driven by bunch of clowns… we’re the ones to blame!

KIEHL’S STORE OPENING

Kiehl, 2015, Zagreb

Through three stages of exciting teaser phase – “Taste us”, “Smell us and „Discover us” – we announced the arrival L’Oreal’s brand Kiehl’s in Croatia. In the last phase of our cooperation, we coordinated the opening of the legendary New York apothecary and manufacturers of high quality products for hair and skin care. On the day of the grand opening, in Arena Centar Zagreb, you could see traces of the long tradition of the brand, including photographs of the original location of the main store in New York, the legendary vintage motorcycle and famous Kiehl’s skeleton Mr. Bones.

TELE2 EUROSONG

Tele2, 2015, Zagreb

In order to celebrate the 10th anniversary of Tele2 in Croatia, we created and organized a big party for all employees, VIP guests and Tele2 business partners. The theme of this party, held in Hypo Centar was Eurovision Song Contest, which we utilized to remind our guests on the past 10 years of Tele2 in Croatia and of course the 10 winners of this European contest. We produced 10 video postcards reviewing 10 most important achievements during Tele2 presence in Croatia, Tele2 regional director sang for the guests, we voted for the winner and had super fun!

CHEERROOM

Jutarnji list, 2016, Zagreb

In cooperation with the media company Jutarnji list and numerous partners, we assembled the largest supporter project in the region. We wanted to enable unique cheering content for all football fans, football connoisseurs, analysts and trust(less) whistleblowers. During the few months that the project lasted, we designed and carried out entertaining contests, distributed yellow cards to locals, and by rooting for our team in History club we laughed out and cheered up all football fans – the loudest and most determined ever!

MEET AMSTEL PREMIUM PILSNER

Karlovačko, 2015, Zagreb

We took care of the creative concept and the organisation of the presentation of the first-class new beer Amstel Premium Pilsner by the brewery Karlovačka pivovara. The event was held on 12 March in Hotel Esplanade. Through the use of original set design, we reminded the guests of the days when people still took their time to do things, revived the spirit of early 20th century Amsterdam and offered an amusing story about the old spirit of Amstel. We created a relaxed atmosphere in the spirit of the long-gone days when people still knew how to set aside some time for themselves and their friends.

60TH PULA FILM FESTIVAL OPENING

Croatian Audiovisual Centre, 2013, Pula

Grand opening of this years’ 60th Pula Film Festival was especially grandiose! We reanimated one of the most beautiful venues in the world in a different and unexpected way giving the invitees a unique experience and a taste of true film magic. Using 3D mapping we managed to transform the Arena into an interactive projection screen custom-tailored to the Arena’s architecture.

JOB FAIR: TALENT GARDEN

Tele2, 2019, Zagreb

Tele2 knows that true potential needs to be properly nurtured in order to fully blossom – that’s why we’ve set up a Talent Garden for them! At a Job Fair at the University of Zagreb, we met up with students from the Faculty of Electrical Engineering and Computing to discuss career opportunities.

HEINEKEN CROATIA – ULTRA EUROPE SPLIT

Heineken, 2017, Split

The fifth, jubilee edition of the ULTRA Europe Festival took place in Split at the Poljud Stadium from 14th to 16th July 2017! At this popular festival of electronic music we, too, had to leave a trace.

So in cooperation with Heineken Croatia we organized and set up the Heineken Experience Zone where we mounted a large pool full of green and red (official Heineken colors) balls where visitors could jump in, taking selfies while at it. There is no need of pointing out that the pool was a big hit among visitors.

ADDIKO AT FMFS

Addiko Bank, 2018, Split

Mediterranean Film Festival Split confirmed itself as one of the best and most popular cultural manifestations on Adriatic and its positive spirit during last 10 editions was recognized by more than 100.000 visitors.

We had two activations for Addiko: A small stage / miniature “movie set” with a simple but fun decoration, branded director chairs and hostesses as “director’s assistants” where volunteers came to the set in pairs or teams of friends / acquaintances to play a fun game of Charades: Hostesses give them the cards with the names of the famous movies * from the Mediterranean countries, which had to be acted out and the winner was the team that guessed movie title first. The second activation was designed to encourage sharing festival’s positive vibes on social networks.

(BECOME) THE STAR OF THE DAY OF THE MEDITERRANEAN! What one had to do was to express the spirit of the Mediterranean using gestures, speech, and expressions. They had 30 seconds while Hostess (director’s assistant) was recording with contestant’s cell phone so that later they could share it on Addiko Facebook page with the hashtag #Addikozvijezda, and the lucky one whose video had most likes won two tickets for the EXIT festival.

LAGANINI ON CVJETNI SQUARE

Karlovačko, 2013, Zagreb

Take it easy, take it slow (laganini)… these are the words that many passers-by had the opportunity to hear on Flower Square (Cvjetni trg), where Karlovačko was presenting its new summer shandy – Laganini. We helped them bring a dash of the Mediterranean with Dalmatian food and klapa music, so that all who chanced upon the location had the opportunity to fully enjoy the sunny spring day.

20 YEARS OF RBA IN CROATIA

Raiffeisen bank, 2014, Zagreb

This time around, our task was to create the concept for an event to commemorate 20 years of the operation of Raiffeisen Bank in Croatia, with special emphasis on connecting between Croatian and Austrian culture, traditions and customs. The event was held on the premises of the Museum of Contemporary Art, in which we made use of the openness of the space to provide VIP guests with a rich and diverse programme during the entire evening. A dance number accompanied with attractive animations, the performances of Marko Tolja and HRT television’s Big Band and the exhibition of the works of Croatian and Austrian artists were but a few of the high points of the evening.

MEET A SMART AND CREATIVE CROATIA

Adris, 2013, Zagreb

The annual awarding of the funds of the Adris Foundation was held on 2 December in the Museum of Contemporary Art in Zagreb.