FASHION SPECTACLE ON THE TRACKS

Arena Centar, 2024, Zagreb

How do you best showcase the latest fashion trends for the new season? Arena Centar entrusted our team with the promotion of its fall-winter collections, and the result was an innovative and unforgettable concept: we transformed a Zagreb tram into a glamorous moving runway and organized a guerrilla fashion show that captivated the city and its passersby!

A specially designed tram, featuring brunch, signature cocktails, and a DJ setting the perfect rhythm in sync with the tracks, traveled through the city’s streets, stopping at key tram stations. At each stop, the tram doors opened to reveal models stepping onto an improvised runway, showcasing the latest fashion ensembles to surprised and delighted onlookers.

The show culminated in a grand fashion parade through Zagreb’s city center, passing through Ban Jelačić Square, Cvjetni Square, the popular Bogovićeva Street, and in front of the Croatian National Theatre. Citizens had the chance to see the fall-winter collections from Arena Centar’s stores up close. Statement pieces, including patterned coats, glamorous dresses, and stylish everyday outfits, inspired Zagreb’s fashion-forward crowd for the upcoming season.

Renowned stylist Ira Rumora curated the fashion looks, seamlessly blending timeless pieces with contemporary trends from popular brands such as Diesel, Galvan London, Zara, Massimo Dutti, and many more.

With influencers, fashion journalists, and trendsetters in attendance, this fashion ride was more than just a show—it was a true urban spectacle that fused creativity, style, and the vibrant spirit of Zagreb. Passersby at tram stops became an impromptu audience, while social media buzzed about this one-of-a-kind event.

This project once again proves that fashion and innovation go hand in hand, and our team is proud to have designed and executed an event that pushes the boundaries of fashion promotion.