Our mission was to create a powerful and recognizable brand campaign for the biggest Istrian shopping center – Pula's Max City. The idea behind the campaign was to establish Max City as the focal point that brings all of the leading brands, all through a brand new, fresh, and witty visual and communication approach. The campaign style is modern, it includes coming together of retro visuals that invoke a sense of the old-time with the contemporary, everyday style of communication of the Max City customer. By connecting these two historically distant eras we've created a brand new metalanguage to reach the consumers. We must say, we love creating such unique brand campaigns that easily stay with the customer and turn into a well recognizable brand expression in the long term.