In the days leading up to Easter, Rijeka's Tower Center became the center of an exciting holiday activation. We've created an Easter egg that carried a large touch screen which the visitors used to test their luck in a game of egg tapping. The activation was set around a special video game in which the player tries to break as many eggs as possible in a set time frame. The favorite childhood Easter tradition was digitalized, and the center visitors were cheered up by a fun game of egg tapping as well as the prize – Golden Tower Card points that could be converted into shopping coupons. This way, the visitors were motivated to join the loyalty program, since the forms to enter the program could be filled using the same touch screen in our colorful Easter egg!