Mediterranean Film Festival Split confirmed itself as one of the best and most popular cultural manifestations on Adriatic and its positive spirit during the last 10 editions was recognized by more than 100.000 visitors. We had two activations for Addiko: A small stage / miniature "movie set" with a simple but fun decoration, branded director chairs and hostesses as "director's assistants" where volunteers came to the set in pairs or teams of friends / acquaintances to play a fun game of Charades: Hostesses give them the cards with the names of the famous movies * from the Mediterranean countries, which had to be acted out and the winner was the team that guessed movie title first. The second activation was designed to encourage sharing festival’s positive vibes on social networks. (BECOME) THE STAR OF THE DAY OF THE MEDITERRANEAN! What one had to do was to express the spirit of the Mediterranean using gestures, speech, and expressions. They had 30 seconds while Hostess (director’s assistant) was recording with contestant's cell phone so thaz later they could share it on Addiko Facebook page with the hashtag #Addikozvijezda, and the lucky one whose video had most likes won two tickets for the EXIT festival.